The food and drink sector has embraced functional wellness but the category has become cluttered. We help brands, chefs and restauranteurs navigate trends, grow consumer trust and engagement through nutritious and responsible food choices, and implement holistic health offerings for their consumers.
Our experience ranges from working with the Danone innovation team to help launch a new health-focused brand to market to collaborating with Sushi Samba Regional Executive Chef Andreas Bollanos to launch the Nourish by SUSHISAMBA menu, for boosting immunity and brain function.
Services include:
Extensive Market Research
Creation of Differentials & USPs
Concept & Strategy
Menu creation
Third party expert endorsement
Consumer messaging and positioning
Public Relations & Digital
Community Building
Wellness and fitness events